I help leaders and companies find a compelling direction and bring it to life—through brand, storytelling and experiences people can feel. I shape the strategy, lead the teams and carry the work from ambition into the world.Independent consulting + creative leadership. Open to select full-time roles in brand, content and experience.
Strategy becomes real when people know what to do—and feel the difference.
I work in the distance between an answer on a page and its lived reality—helping leaders and companies choose a future, align the system around it and give it a form people can respond to.
That takes strategic rigor, cultural judgment, creative audacity and operational leadership: reading what a moment is ready for, bringing people with you and making the future real enough to test, learn from and build belief.
The practice
Open with curiosity. Move with conviction.
01
Read the moment
See the whole situation: how did we get here, what is true today, what can no longer continue and what is the culture ready to respond to?
02
Choose the future
Turn possibility into a clear proposition and help leaders make the choices that give it consequence.
03
Shape the system
Align strategy, people, culture, brand, partnerships and ways of working around the future being built.
04
Make it felt
Give the strategy a form people can experience—then prototype, learn and carry the work into the world with clarity and force.
How I can enter
Different mandates. One connected practice.
01
Brand strategy + creative leadership
Define the proposition, set the creative direction and lead its expression across content, identity and experience.
02
Live experience + creative producing
Develop the idea, program and audience journey; assemble the team and partners; carry the work through production.
03
Strategy + engagement leadership
Lead the client relationship, clarify the brief and guide a complex engagement from discovery through delivery.
04
Transformation + executive partnership
Help leaders make consequential choices and align the people, culture and ways of working needed to realize them.
A selection of clients + institutions
Inside institutions. Alongside leaders. Across the whole.
Williamstown Theatre FestivalConsensysExpediaPayPalStarbucksHiltonChiefXQ InstituteNew York Botanical GardenAARPEmerson CollectiveLegal Defense Fund
About Raphael
A storyteller who builds the whole.
I began in film and theatre, where I learned both how to recognize strong work and how to bring people together to make it. That producing instinct has stayed with me through brand and transformation work at SYPartners and Wolff Olins, and institutional leadership at Williamstown Theatre Festival.
I work across brand strategy, creative direction, content and live experience. Sometimes I advise the leadership team; sometimes I lead the engagement or build the creative function from inside. In each case, my responsibility is to connect the ambition to the choices, people and work that make it real.
My independent practice began in producing in 2013 and expanded into consulting in 2018. Across each chapter, the throughline is the same: creating the conditions for courageous people and ideas to flourish.
New York / Working everywhereIndependent practice / Open to select executive leadership opportunities
